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Musician / Songwriter / Artist  Joseph James is from Belfast Northern Ireland and is currently based in Spain. From 1998 Joseph James has worked with commercial music industry giants such as Mercury Records, Sony / Universal and BMG Music Publishing. He has written, recorded and published many musical works with Grammy Award winning music producers such as Hugh Jones (The Bluetones, Echo & The Bunnymen, Simple Minds),  John Cornfield (Stone Roses, Supergrass, Muse) and Nille Perned (The Wannadies). Working with such highly acclaimed producers consequentially lead to recording in some of the most iconic recording studios in the UK, such as Rockfield Recording Studios (birth place of Bohemian Rhapsody – Queen) in Wales, Sawmills Studios in Cornwall and Apple Studios in London. 

Starting out as a graphic designer fresh from college,  Joseph always had a deep embedded passion for art and creativity resulting in an extensive career in music. Having been discovered in Ireland by a record company scout from BMG after a recording session in Homestead Studios,  Joseph quickly went on to embrace all aspects of the music industry such as professional recording sessions, numerous music video shoots and professional photo shoots, prestigeous live performances, Live TV performances and national radio station interviews.

Extensive touring schedules were common place for Joseph, sharing the stage with some of the most well known artists in the music industry. Live performances varied from club level through to concert and UK festival level such as T- In the park / V- Festival / Witness Festival / O2 Festival / Reading / Leeds Festivals and Glastonbury Festival. Air play rotations gained a “record of the week” on BBC Radio One National and regional stations / John Peel Sessions / Across The Line / XFM Live. Video rotations were aired on VH1 / MTV / MTV2 and title track rotations on American TV shows. Outstanding live show and record reviews were common place in NME, Kerrang, Sunday Times and many more name publications.

Joseph James has brought all sectors of his carreer to Critical Media 360º, from creating original music for film & TV producers / directors, to providing business professionals with creative input and design ideas.

“I’m always looking for the next creative challenge”

“From a musical perspective, I can lose all sense of time if I get caught up in a gripping series. What makes a great movie or TV series. For me, it must have quality ingredients;  a gripping story line, a great cast, convincing acting performances, imaginative cinematography and really good music that compliments each section or scene. I have  been put off many decent productions because of an overbearing soundtrack, it’s not convincing to have an endless loop swelling in and out, or an mundane music library piece running throughout each scene, it takes away from the performance and impact of the production. Music should enhance a great production and be in perfect harmony with the performance. It should raise your emotions, breed tension, anxiousness, be comical or tranquil, violent or horrific, create intrigue and questions, then give answers. Music is a story in itself…”

Joseph James

Marketing Consultant Thomas Bateller is from France and has lived most of his life in Spain. Thomas has been working in England for the last 5 years in the media and marketing department of the letting agency franchise Agent Rainmaker. His experience spans across specific sectors such as  Marketing & Public Speaking Coaching,  Training Company and Coaching & Training Company for the Lettings Industry.

Thomas brings his essential marketing skills and experience to Critical Media 360º by creating strategic marketing campaigns that involve creating content for social media, advertisements and websites, posting blog posts on multiple websites and creating membership sites that deliver paid content to the client such as educational videos, workbooks and guides.

“I’ve learned many strategies over the years and helped to implement them successfully into different business models no matter the industry.”

Thomas Bateller